In this vital book, Max Weber′s rationalization thesis is updated and applied to the late 20th and early 21st century: where Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today.
The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, the Internet, and political participation. The author also looks at attempts to resist and reverse the effects of McDonalization, a term which has become part of the lexicon of contemporary sociological theory.
The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, the Internet, and political participation. The author also looks at attempts to resist and reverse the effects of McDonalization, a term which has become part of the lexicon of contemporary sociological theory.
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<strong>The McDonaldization of Society </strong>links classical sociological theory to many key aspects of contemporary life in a globalized world.
Chapter 1. Introduction
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
McDonald′s: Creating the "Fast-Food Factory"
McDonald′s and Other Brick-And-Mortar Consumption Sites
The Long Arm of McDonaldization
McDonald′s as an American and a Global Icon
A Look Ahead
Chapter 2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"
Key Predecessors
McDonaldization and Consumption Today
Comparing McDonald′s, Wal-Mart and Amazon.com
Chapter 3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms and Big Data
Chapter 4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It′s a Fetish
Calculability: Zeal for Speed
Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren′t in Control
Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout
High Cost: Better off at Home
False Friendliness: "Hi, George" and Emojis
Disenchantment: Where′s the Magic?
Health and Environmental Hazards: A Day′s Calories in One Fast-Food Meal
Homogenization: It′s No Different in Paris
Dehumanization: Getting Hosed at "Troff ′n′ Brew"
Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?
Conclusion
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Produktdetaljer
ISBN
9781544327549
Publisert
2018-04-11
Utgave
9. utgave
Utgiver
Vendor
SAGE Publications Inc
Vekt
410 gr
Høyde
228 mm
Bredde
152 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
272
Forfatter