<p>This book seeks to examine the social and economic importance of the VFR (Visiting Friends and Relatives) market, and it does so successfully. Global examples are provided, and nuanced differences made – such as even questioning why the ‘F’ and the ‘R’ are grouped together in the all too familiar acronym ‘VFR’ when such distinct differences exist between families and friends. This book is a welcome addition to the tourism literature for the contribution it makes on what has thus far been a relatively under-researched area.</p>

- Chris Ryan, University of Waikato, New Zealand,

<p>Finally, a much needed book that explores the vitally important, but underappreciated area of VFR travel has been published. The book adopts a global perspective combining chapters that ground VFR travel well within existing tourism studies with case studies from almost every continent and deeper pieces conceptualizing. A book on this topic is long overdue and this book does not disappoint.</p>

- Bob McKercher, The Hong Kong Polytechnic University, Hong Kong,

<p>I would like to congratulate the editors and authors who contributed to this much needed book publication for highlighting an underappreciated but vitally important area of tourism research. (...) Most of the contributors of this edited book are themselves well established researchers in this area, and along with emergent researchers from around the world, doing a fine job in breaking down all those misconceptions about VFR travel.</p>

- Heike A. Schänzel, Auckland University of Technology, New Zealand, Journal of Tourism Futures, Vol. 3 Issue: 1