If you′re searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).New to the Second EditionProvides a summary of relevant research literature in persuasion Includes suggestions for how to avoid premature generalizations from limited research evidence Presents detailed discussions on important theoretical and methodological questions
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The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
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Preface
1. Persuasion, Attitudes, and Actions
2. Functional Approaches to Attitude
3. Belief-Based Models of Attitude
4. Cognitive Dissonance Theory
5. Theories of Behavioral Intention
6. Elaboration Likelihood Model
7. The Study of Persuasive Effects
8. Source Factors
9. Message Factors
10. Receiver and Context Factors
References
Author Index
Subject Index
About the Author
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Produktdetaljer
ISBN
9780761922001
Publisert
2002-03-12
Utgave
2. utgave
Utgiver
Vendor
SAGE Publications Inc
Vekt
620 gr
Høyde
228 mm
Bredde
152 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
384
Forfatter