Persuasive Signs The Semiotics of Advertising

Innbundet / 2002 / Engelsk

Produktdetaljer

ISBN13
9783110173406
Publisert
2002
Utgiver
Vendor
De Gruyter Mouton
Aldersnivå
06, P, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
204
Vekt
503 gr
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Persuasive Signs The Semiotics of Advertising

Innbundet / 2002 / Engelsk
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
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Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
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Produktdetaljer

ISBN13
9783110173406
Publisert
2002
Utgiver
Vendor
De Gruyter Mouton
Aldersnivå
06, P, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
204
Vekt
503 gr
Se alle