Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it? Popular Culture: Introductory Perspectives tackles that question by exploring our human desire for meaning and the ways that popular culture embodies meaning. In this core text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The third edition features two new chapters: one on the commercial context of pop culture, and another explicitly considering digital culture. New exercises and discussion prompts serve to deepen understanding, while updated examples connect with the current generation of students.
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Danesi employs the lens of history to explore the relationship between popular culture's content and the means by which it is delivered. The third edition features new chapters on the commercial context of pop culture and explicitly focused on digital culture, as well as exercises and discussion prompts to deepen understanding.
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Preface 1 What Is Pop Culture? Defining Pop Culture Origins and Spread Pop Culture, Material Culture, and Technology Features of Pop Culture Studying Pop Culture 2 Explaining Pop Culture Communications Models Critical Theories Psychological and Sociological Theories Semiotic Approaches Transgression Theories 3 The Business of Pop Culture The Market for Pop Culture The Pop Culture Industry Fad Culture Celebrity Culture A Model 4 Popular Print Culture Books Newspapers Magazines Comics 5 Radio Culture Radio Broadcasting Radio Genres The Radio Stage The Importance of Radio in Pop Culture History 6 Pop Music The Advent of Pop Music Social Change Dissent Pop Music in the Internet Age 7 Cinema and Video Motion Pictures Postmodernism The Blockbuster Video Culture Cinema in the Internet Age 8 Television Television Broadcasting The Comedic and the Real Television as a Social Text Effects TV in the Internet Age 9 Advertising and Branding Advertising Ad Culture Branding Advertising in the Internet Age 10 Pop Language What Is Pop Language Slang Spelling Style Textspeak 11 Online Pop Culture Back to McLuhan The Online Stage Social Media Memes YouTube 12 Forever Pop The Show Must Go On Pop Culture Spread Pop Culture in the Global Village Will Pop Culture Survive? Exercises and Discussion Glossary References and Further Reading Online Resources Index
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Marcel Danesi has written an essential book on pop culture, both enlightening and entertaining. The third edition of Popular Culture: Introductory Perspectives will be required reading on many a campus this year. And it will prove quite useful whether you take it as part of a course or not. Danesi wastes no time in setting the stage and cutting to the chase: this is serious as well as lively business. * Comics Grinder *With clear organization and easily understandable content, this third edition does a great job of explaining popular culture. It is an excellent introduction and provides solid context for more specialized study; I would certainly recommend it to anyone teaching a popular culture course, or who addresses the topic in their other courses. -- Janet McMullen, University of North AlabamaAn excellent introduction to the ideas, terminologies, and modes of analysis integral to approaching media from a cultural studies perspective. The book is engaging, easy to understand, and within that wonderful range of being challenging but not out of reach. -- Robert Rabe, Marshall UniversityArticulate, intelligent, and very readable; this straightforward text forms a perfect backbone for any popular culture course. Danesi takes a generous and balanced approach to high, low, and mid cultures and their products and artifacts. Readers will appreciate how he opens the door to discussion of a complex topic. -- Tim Blackmore, University of Western Ontario
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Produktdetaljer

ISBN
9781442242166
Publisert
2015-04-16
Utgave
3. utgave
Utgiver
Vendor
Rowman & Littlefield Publishers
Vekt
567 gr
Høyde
236 mm
Bredde
158 mm
Dybde
25 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
342

Forfatter

Biographical note

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto.