Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?
Popular Culture: Introductory Perspectives tackles that question by exploring our human desire for meaning and the ways that popular culture embodies meaning. In this core text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The third edition features two new chapters: one on the commercial context of pop culture, and another explicitly considering digital culture. New exercises and discussion prompts serve to deepen understanding, while updated examples connect with the current generation of students.
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Danesi employs the lens of history to explore the relationship between popular culture's content and the means by which it is delivered. The third edition features new chapters on the commercial context of pop culture and explicitly focused on digital culture, as well as exercises and discussion prompts to deepen understanding.
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Preface
1 What Is Pop Culture?
Defining Pop Culture
Origins and Spread
Pop Culture, Material Culture, and Technology
Features of Pop Culture
Studying Pop Culture
2 Explaining Pop Culture
Communications Models
Critical Theories
Psychological and Sociological Theories
Semiotic Approaches
Transgression Theories
3 The Business of Pop Culture
The Market for Pop Culture
The Pop Culture Industry
Fad Culture
Celebrity Culture
A Model
4 Popular Print Culture
Books
Newspapers
Magazines
Comics
5 Radio Culture
Radio Broadcasting
Radio Genres
The Radio Stage
The Importance of Radio in Pop Culture History
6 Pop Music
The Advent of Pop Music
Social Change
Dissent
Pop Music in the Internet Age
7 Cinema and Video
Motion Pictures
Postmodernism
The Blockbuster
Video Culture
Cinema in the Internet Age
8 Television
Television Broadcasting
The Comedic and the Real
Television as a Social Text
Effects
TV in the Internet Age
9 Advertising and Branding
Advertising
Ad Culture
Branding
Advertising in the Internet Age
10 Pop Language
What Is Pop Language
Slang
Spelling Style
Textspeak
11 Online Pop Culture
Back to McLuhan
The Online Stage
Social Media Memes
YouTube
12 Forever Pop
The Show Must Go On
Pop Culture Spread
Pop Culture in the Global Village
Will Pop Culture Survive?
Exercises and Discussion
Glossary
References and Further Reading
Online Resources
Index
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Marcel Danesi has written an essential book on pop culture, both enlightening and entertaining. The third edition of Popular Culture: Introductory Perspectives will be required reading on many a campus this year. And it will prove quite useful whether you take it as part of a course or not. Danesi wastes no time in setting the stage and cutting to the chase: this is serious as well as lively business. * Comics Grinder *With clear organization and easily understandable content, this third edition does a great job of explaining popular culture. It is an excellent introduction and provides solid context for more specialized study; I would certainly recommend it to anyone teaching a popular culture course, or who addresses the topic in their other courses. -- Janet McMullen, University of North AlabamaAn excellent introduction to the ideas, terminologies, and modes of analysis integral to approaching media from a cultural studies perspective. The book is engaging, easy to understand, and within that wonderful range of being challenging but not out of reach. -- Robert Rabe, Marshall UniversityArticulate, intelligent, and very readable; this straightforward text forms a perfect backbone for any popular culture course. Danesi takes a generous and balanced approach to high, low, and mid cultures and their products and artifacts. Readers will appreciate how he opens the door to discussion of a complex topic. -- Tim Blackmore, University of Western Ontario
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Produktdetaljer
ISBN
9781442242166
Publisert
2015-04-16
Utgave
3. utgave
Utgiver
Vendor
Rowman & Littlefield Publishers
Vekt
567 gr
Høyde
236 mm
Bredde
158 mm
Dybde
25 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
342
Forfatter