For courses in popular culture, media and society, and sociology of the media. Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives. The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The text expands the illustration program and adds teaching ancillaries on an accompanying website. Features of the Fourth Edition: -The most accessible popular culture textbook on the market -Helpfully organized by technology and medium -Provides new material tracing pop culture from medieval performances and texts, to the role of opera and carnivals and circuses to our present media rich culture -Adds new sections on nature of popularity and a new section on nano-celebrities -Features 50 illustrations -All new ancillary site with power points for instructor use
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The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age and our human desire for meaning. The most accessible text on the market, this new edition expands the illustration program and adds a suite of teaching ancillaries.
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Preface 1 What Is Pop Culture? Defining Pop Culture Origins and Spread The Medieval Entertainments Carnivals and Circuses The Role of Opera Pop Culture, Material Culture, and Technology Features of Pop Culture Studying Pop Culture 2 Explaining Pop Culture Communications Models Critical Theories Psychological and Sociological Theories Semiotic Approaches Transgression Theories The Nature of Popularity Popularity in the Age of the Internet 3 The Business of Pop Culture The Market for Pop Culture The Pop Culture Industry Fad Culture Celebrity Culture Nano-Celebrities A Model 4 Popular Print Culture Books Newspapers Magazines Comics The News Media and the Nature of Representation 5 Radio Culture Radio Broadcasting Radio Genres The Radio Stage The Importance of Radio in Pop Culture History Radio and the Evolution of Contemporary Society and Politics 6 Pop Music The Advent of Pop Music Social Change Dissent Pop Music in the Internet Age Music and the “Republic”: Plato’s View Revisited in the Internet Age 7 Cinema and Video Motion Pictures Postmodernism The Blockbuster Video Culture Cinema in the Internet Age The Age of “Netflix” 8 Television Television Broadcasting The Comedic and the Real Television as a Social Text Effects TV in the Internet Age Reality TV and the Evolution of “Pop Politics” 9 Advertising and Branding Advertising Ad Culture Branding Advertising in the Internet Age 10 Pop Language Defining Pop Language Slang Spelling Style Textspeak The Language of Emoji 11 Online Pop Culture Back to McLuhan The Online Stage Social Media Memes YouTube The Virtual Marketplace for Pop Culture 12 Forever Pop The Show Must Go On Pop Culture Spread Pop Culture in the Global Village Will Pop Culture Survive? Exercises and Discussion Questions Glossary References and Further Reading
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Professor Danesi, whose research in pop culture is widely recognized as essential to our knowledge of this vast field, has completely revised and updated this basic reference through the inclusion of numerous relevant trends and movements that have arisen since the publication of the previous edition. Danesi’s knack for synthesis and analysis of popular trends pervades this remarkable updating of a now classic work.
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Features a Questions section to help spark classroom discussion
Provides new material tracing pop culture from medieval performances and texts, to the role of opera and carnivals and circuses to our present media rich culture

Produktdetaljer

ISBN
9781538107423
Publisert
2018-07-12
Utgave
4. utgave
Utgiver
Vendor
Rowman & Littlefield
Vekt
662 gr
Høyde
238 mm
Bredde
157 mm
Dybde
28 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
400

Forfatter

Biographical note

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.