The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.

1. Value-Driven Service Innovation ; 2. The Service Innovation Triangle ; 3. Core Assets that Support Innovation Potential ; 4. Building Technological Capacity for Innovation ; 5. Building Organisational Capacity for Innovation ; 6. Developing New Customer Experiences ; 7. Developing a New Service System ; 8. Business Model Innovation ; 9. Value, Values, and Leadership

Explains why the nature of innovation changes in an advanced consumer society that exists in a digitally, globally connected world Helps to identify the best opportunities for continual improvement and radical development Provides a practical methodology and tool for understanding the current state of innovation in an organisation

Peder Inge Furseth is a leadership and innovation strategy researcher and teacher with 20 years of experience. Peder Inge's speciality is to integrate executive education with research, workshops and professional networks. His main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. His main teaching focus is the Master of Management program that he directs called Innovation & Commercialization, a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area. Richard Cuthbertson's research focuses on innovation in service firms in a consumer society, where choice, digital channels, and the heterogeneity of the service experience combine to create a challenging environment for both business and public policy. Richard earned his undergraduate degree in Management Science at Lancaster University. After working in central government, the energy sector, an automotive company, and a niche consultancy, Richard returned to academia to complete a PhD at the University of Southampton, during which he moved from Bournemouth to Oxford. Richard is a current Fellow of the Finland Distinguished Professor Programme, and was previously a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (2010) and the Pegasus Prize for eBusiness Future Insights (2006).

Explains why the nature of innovation changes in an advanced consumer society that exists in a digitally, globally connected world Helps to identify the best opportunities for continual improvement and radical development Provides a practical methodology and tool for understanding the current state of innovation in an organisation