Offers a comprehensive reference for media effects study. Covering the field of media effects arena, this title provides material as well as chapters focusing on effects of mobile media and other technologies.

Preface How the News Shapes Our Civic Agenda Maxwell McCombs and Amy Reynolds News Framing Theory and Research David Tewksbury and Dietram A. Scheufele Growing Up with Television: Cultivation Processes Michael Morgan, James Shanahan, and Nancy Signorielli Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes L. J. Shrum Media Priming: An Updated Synthesis David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca Dillman Carpentier Social Cognitive Theory of Mass Communication Albert Bandura Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion Richard E. Petty, Pablo Brinol, and Joseph R. Priester Uses-and-Gratifications Perspective on Media Effects Alan M. Rubin Where Psychophysiology Meets the Media: Taking the Effects Out of Mass Media Research Annie Lang, Robert F. Potter, and Paul Bolls Media and Civic Participation Dhavan V. Shah, Hernando Rojas, and Jaeho Cho Political Communication Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod Mass Media, Social Perception, and the Third-Person Effect Richard M. Perloff Media Violence Glenn G. Sparks, Cheri W. Sparks, and Erin A. Sparks Fright Reactions to Mass Media Joanne Cantor Effects of Sex in the Media Richard Jackson Harris and Christopher P. Barlett Effects of Racial and Ethnic Stereotyping Dana Mastro Content Patterns and Effects Surrounding Sex-Role Stereotyping on Television and Film Stacy L. Smith and Amy D. Granados The Effects of Media on Marketing Communications David W. Stewart and Paul A. Pavlou Educational Television and Interactive Media for Children: Effects on Academic Knowledge, Skills, and Attitudes Shalom M. Fisch Public Communication Campaigns: Theoretical Principles and Practical Applications