Produktdetaljer
ISBN
9781138980433
Publisert
2015-11-26
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Biographical note
Multivolume collection by leading authors in the field
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Les mer
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Les mer
1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.
Les mer
Produktdetaljer
ISBN
9781138980433
Publisert
2015-11-26
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Biographical note
Multivolume collection by leading authors in the field