On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
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Foreword by Teresa N. Dougherty, APR
Preface
Part I – Ethics in Public Relations
Chapter 1 – Why Ethics Matter
Chapter 2 – Ethics in Public Relations
Part II – Public Relations Society of America’s Code of Ethics
Chapter 3 – Advocacy
Chapter 4 – Honesty
Chapter 5 – Expertise
Chapter 6 – Independence
Chapter 7 – Loyalty
Chapter 8 – Fairness
Chapter 9 – Ethics Matter, Choose Action
Part III – Award Winning Case Studies from the Arthur W. Page Society Case Study Competition
Case Study 1 – Walking the “Encryption Tightrope”: Getting to the Core of Apple’s Privacy and Security Battle with the FBI
Case Study 2 – Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188?
Case Study 3 – An Analysis of Starbucks’ Race Together Initiative
Case Study 4 – The Virtue of Patients: Veterans’ Fatal Wait
Case Study 5 – #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
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This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers.
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“Expert in Ethics” interviews followed by ethical dilemmas for students to analyze and evaluate
Produktdetaljer
ISBN
9781442272743
Publisert
2018-02-09
Utgiver
Vendor
Rowman & Littlefield
Vekt
408 gr
Høyde
227 mm
Bredde
153 mm
Dybde
16 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
254