Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
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Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts.
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Produktdetaljer
ISBN
9781606492574
Publisert
2012-02-16
Utgiver
Vendor
Business Expert Press
Vekt
253 gr
Høyde
230 mm
Bredde
155 mm
Dybde
12 mm
Aldersnivå
G, P, 01, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
160