The full text downloaded to your computer With eBooks you can: search
for key concepts, words and phrases make highlights and notes as you
study share your notes with friends eBooks are downloaded to your
computer and accessible either offline through the Bookshelf
(available as a free download), available online and also via the iPad
and Android apps. Upon purchase, you'll gain instant access to this
eBook. Time limit The eBooks products do not have an expiry date. You
will continue to access your digital ebook products whilst you have
your Bookshelf installed. Present five major themes using a clear and
compelling customer-value approach The text’s innovative
customer-value and engagement framework ties together key concepts,
and details how marketing creates customer value and captures value in
return. From beginning to end, this marketing process model builds on
five major customer value and engagement themes: Creating value for
customers in order to capture value in return Engaging with customers
using today’s digital and social media Building and managing strong,
value-creating brands Measuring and managing return on marketing
Fostering sustainable marketing around the globe
Les mer
Produktdetaljer
ISBN
9781292220239
Publisert
2017
Utgave
17. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter