For Principles of Marketing courses using a comprehensive text.
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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Produktdetaljer
ISBN
9789813132696
Publisert
2017
Utgave
15. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter