A history of excellence in economic content and application · New and Revised - Chapters have been reworked for better flow and improved readability. More thorough discussion of and focus on important topics and issues have been added to the 13th Edition. · Expanded - A 3-tiered explanation of key concepts (using intuitive stories, followed by a table or graph, and in some cases, an equation that presents the concept with a mathematical formula) helps instructors effectively cover a large amount of material, and helps students to understand it. · Updated - Graphs, Figures, and Animations help students learn the concepts in the book. · Concept Checks act as “speed bumps” that encourage students to stop and check their understanding of fundamental terms and concepts before moving on to the next section. · New and Updated - End-of-Chapter Critical-Thinking Questions and Problem Sets reinforce economic principles and give students the opportunity to practice what they’ve just learned. Show students the relevance of economics to their lives · Updated - Real-world examples and applications illustrate and reinforce key economic concepts. · Updated - Economics in Practice boxes focus on recent research and events that support key concepts in the chapter. This helps students to think deeply about what they’ve read and make connections between what they learn in class and how it can apply to their jobs in the real world. Examine the latest macroeconomic research · Updated - Important macroeconomic data throughout the text has been updated through 2018, highlighting the slow recovery from the 2008—2009 recession, giving students a good idea of what has been happening to the economy since they left high school. · Updated - The different types of research methodologies of economics are examined, giving students a sense of what the methodologies are and how to apply them in class and beyond. · Keynesian Cross material is integrated throughout the text and builds up to the AD/AS model so that students won’t mistakenly apply what they’ve learned about simple demand and supply to aggregate demand and supply. MyLabTM Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. · Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs. o New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place, and gives them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class. · Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support

A history of excellence in economic content and application · Chapters have been reworked for better flow and improved readability. More thorough discussion of and focus on important topics and issues have been added to the 13th Edition. · A 3-tiered explanation of key concepts (using intuitive stories, followed by a table or graph, and in some cases, an equation that presents the concept with a mathematical formula) helps instructors effectively cover a large amount of material, and helps students to understand it. · Graphs, Figures, and Animations help students learn the concepts in the book. · End-of-Chapter Critical-Thinking Questions and Problem Sets reinforce economic principles and give students the opportunity to practice what they’ve just learned. Show students the relevance of economics to their lives · Real-world examples and applications illustrate and reinforce key economic concepts. · Economics in Practice boxes focus on recent research and events that support key concepts in the chapter. This helps students to think deeply about what they’ve read and make connections between what they learn in class and how it can apply to their jobs in the real world. Examine the latest macroeconomic research · Important macroeconomic data throughout the text has been updated through 2018, highlighting the slow recovery from the 2008—2009 recession, giving students a good idea of what has been happening to the economy since they left high school. · The different types of research methodologies of economics are examined, giving students a sense of what the methodologies are and how to apply them in class and beyond. MyLabTM Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place, and gives them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.