Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT.- 1. An Introduction to Retailing.- 2. Retail Organizations and Formats.- 3. Retailing and the Competitive Environment.- 4. Customers.- PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY.- 5. Formulating Retail Strategy.- 6. Implementing Retail Strategy.- 7. Managing the Retail Supply Chain.- 8. Managing Information.- PART III: RETAIL MARKETING MANAGEMENT.- 9. Retail Location.- 10. Retail Design and Visual Merchandising.- 11. Retail Buying.- 12. Retail Brands.- 13. Retail Pricing.- 14. Managing Retail Communications.- 15. Retail Services.- PART IV: RETAIL CHALLENGES.- 16. International Retailing.- 17. Multichannel Retailing.- 18. Legal and Ethical Issues in Retailing.

Offers a United Kingdom and European perspectiveContains many case studies, vignettes, sources and examplesCovers strategy, implementation of theory and challenges Includes contemporary issues, such as Internet shopping, ethical and environmental issues