Founded in 1971, the Academy of Marketing Science is an international
organization dedicated to promoting timely explorations of phenomena
related to the science of marketing in theory, research, and practice.
Among its services to members and the community at large, the Academy
offers conferences, congresses and symposia that attract delegates
from around the world. Presentations from these events are published
in this Proceedings series, which offers a comprehensive archive of
volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights, complimenting the Academy’s
flagship journals, the Journal of the Academy of Marketing Science
(JAMS) and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science. This volume includes the full proceedings from the 1986
Academy of Marketing Science (AMS) Annual Conference held in Anaheim,
California.
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Produktdetaljer
ISBN
9783319111018
Publisert
2018
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok