1 - Introduction What is new and digital media? 2 - Creativity in the Online Environment Participation with the online environment 2.1 - Digital Environments and Communities Social media communities: the beginnings of FacebookTwitterHistory of the hashtag How is the hashtag used?YouTube The community of YouTubeTumblr WordPress User generated communities: RedditImage forums: 4Chan Gaming communities 2.2 - User Creative Expression Writing Photos VideoSound The creators Geeks and nerds Khan Academy 2.3 - Short form creativity InstagramVine Snapchat 3 - Web Literacy How do webpages appear on my computer?Why your IP address mattersData we see and data we don'tFiles on the webData traveling around the world - the physical properties of the webData in many forms 3.1 - Understanding Hypertext and a Lesson on Web Code Why is it important to understand web code?"It looks like an alien language!"Color and further customizationsThe cPanel and installing WordPressWordPress basicsWordPress attributesHTML5Becoming literate 3.2 - Data, The Cloud, and Digital Files Citizen journalism and the sharing publicCodecsThe CloudThe Internet of Things 4 - Memes and Visual Online Languages What's a meme?I can haz memes?Visual languageThe languageThe meme environment 4.1 - The Visual Meme on the Web and in Real Life Technology and access trendsTropes and classic memes updatedPranks as memesMemes in real life 4.2 - The Memes of the Online World Remix memes Memes and sociocultural significanceMemes are culture 5 - Viral Videos The viral videoThe viral video recipe 5.1 - Internet People and the History of the Viral Video The short history of the viral videoInternet people - the originals 5.2 - What Makes a Video Go Viral? Get over itKONY 2012 - The thirty minute viral videoReselling deodorant through viralsViral hoaxes and successesVirality is You 6 - Multimedia Storytelling The ever-evolving multimedia storytelling environmentEarly digital storytellingThe Gap - 2000 - 2005Broadband video hostingThe new land of multimedia storytelling 6.1 - New Narrative Programming in the Digital Space Writing the character of the webThe Beta PersonHow can you make webseries? 6.2 - YouTube and Personalities Who creates this content? The personalitiesWho are these vloggers? Tutorial vlogs and personalities Can vloggers make a living on YouTube? 6.3 - The Remix Culture Participating in creative waysRemix everythingRemix stylesSome pitfalls - How to remain trouble free? 6.4 - The Business of Multimedia Storytelling The digital platformWeb channelsIdentifying branded entertainment or sponsored contentHigh-end webseries Multichannel NetworksYouTube as network 7 - The Online Personal Brand Becoming aware of your brand 7.1 - Online Identity Understanding the personal brandEmployers searching for your nameThe public youDiscovering who you already are in the online spaceDigital media personal reviewCreating your online brandWhat is your digital footprint?Social media managementConnecting with others in your brand 7.2 - Creating Content and Understanding SEO (Search Engine Optimization) Creating content for your brand Creating a home page for your websiteCreating a blog for your websiteCreating a podcast for your websiteThe online resumeUsing LinkedIn for online brandingOptimizing your content Measuring your success 7.3 - Using This Book to Your Advantage Having organized your digital footprintThink first, post secondSkipping the line 8 - Conclusion Always be creating

"Finally a handbook for the modern web and media literacy. Cohen and Kenny tackle an Internet-sized number of topics, but do so in a thoughtful, entertaining and enlightening way. They're clearly not only writing as observers of digital media, but as full participants. Read this book and become an active digital citizen." - Lance Ulanoff, Chief Correspondent and Editor-at-Large, Mashable.com "It seems that from the moment a person flipped on a webcam, talked about their life and uploaded it to YouTube, Jamie Cohen was there to say, 'This is important.' Not only is this book well-researched, but it beats with the hearts of authors who truly care. Mr. Cohen and Mr. Kenny were there for the birth of digital media and their book defines the generation that first chose YouTube over television." - Steven Tsapelas, Co-Creator of We Need Girlfriends "You hold in your hands the map for the uncharted territories of the Internet. The authors have written the Rosetta Stone for the language of the Internet. Cohen and Kenny have drastically reduced your chances of accidentally sending someone an inappropriate photo of yourself via Twitter DM." - Veronica DeSouza, Senior Editor at Digg.com "The online video landscape is incredibly difficult to navigate, and Cohen and Kenny are its Lewis and Clark. The pair explores, documents, and provides meaningful, actionable insight about this fast-paced and bourgeoning industry with a style that makes the complex inner workings of the ecosystem easy to understand." - Josh Cohen, Founder of Tubefilter.com and The Streamy Awards "A must read for anyone looking to get a job in new media or even just try and keep track of all the incredible things the Internet has brought us over the last couple decades. Contrary to what you might hear, the Internet IS serious business, and trying to understand how it's grown and changed in its very short history is the best way to keep up with where it's going." - Ryan Broderick, Reporter for Buzzfeed News