It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies.

Chapter 1: Rethinking Language in the Professions: New Departures for Global Workplace Research (Louise Mullany).- Part I: Business and Organisations.- Chapter 2: Training "International Engineers" in Japan: discourse, Discourse and Stereotypes (Michael Handford).- Chapter 3: The Relevance of Applied Linguistic and Discourse Research: On the Margins of Communication Consultancy (Erika Darics).- Chapter 4: Language, Gender and Leadership: Applying the Sociolinguistics of Narrative Identity in East Africa (Masibo Lumala and Louise Mullany).- Chapter 5: Culture Change and Rebranding in the Charity Sector: A Linguistic Consultancy Approach (Veronika Koller and Gill Ereaut).- Chapter 6: The Practitioner's View: The Value of Linguistics in International Business Consultancy (Roshni Mooneeram).- Part II: Healthcare.- Chapter 7: Talking About Diabetes and Healthy Lifestyle in Primary Healthcare: Translating Research Findings into Practice (Maria Stubbe, Lindsay Macdonald, Rachel Tester, LesleyGray, Jo Hilder, Kevin Dew and Tony Dowell).- Chapter 8: Speaking of Digital Communication: Home-based Telehealth for Patients and Providers (Boyd Davis, Kathryn van Ravenstein and Charlene Pope).- Chapter 9: Communication Accommodation Theory as an Intervention Tool to Improve Interprofessional Practice in Healthcare (Bernadette Watson).- Chapter 10: Communicating Nuanced Results in Language Consultancy: the Case of Cancer and the Violence Metaphor (Zsófia Demjén and Elena Semino).- Chapter 11: 'We Might Have a Conversation Once a Week But the Quality is Very High': Research and Consultancy in Primary Care Multidisciplinary Teams (Claire Mann).- Part III: Institutions: Politics, Law and Education.- Chapter 12: Social Media Interventions and the Language of Political Campaigns: From Online Petitions to Platform Policy Changes (Clare Hardaker).- Chapter 13: The Language of Misogyny as a Hate Crime: Policy, Politics and Policing (Louise Mullany and Loretta Trickett).- Chapter 14: Changing Educational Policies: Language and Sexuality in Schools (Helen Sauntson).- Chapter 15: Towards an Understanding of Linguistic Consultancy: How Do Linguists Approach the Task of Evaluating Sociolinguistic Practice in Linguistic Consultancy Sessions? (Kieran File and Stephanie Schnurr).- Chapter 16: The View From Outside: Communicating Influence and Organisational Change: Reflections from a Police Chief Constable (Susannah Fish).- Chapter 17: Future Directions: What Next? (Janet Holmes).

This edited book presents contemporary empirical research investigating the use of language in professional settings, drawing on the contributions of a set of internationally-renowned authors. The book takes a critical approach to understanding professional communication in a range of fields and global contexts. Split into three parts, covering Healthcare, Business, Politics and Institutions, the contributors explore how and why academics engage in workplace research which takes the form of 'consultancy', 'advocacy' and 'activism'. In light of an ever-changing, ever-demanding global landscape, this volume offers new theoretical and methodological ways of conducting professional communication research with real-world impact. It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies. Louise Mullany is Professor of Sociolinguistics at the University of Nottingham, UK. She is also the Founder and Director of Linguistic Profiling for Professionals, an innovative research-based consultancy and business unit based in the Centre for Research in Applied Linguistics at the University of Nottingham.

“In this superbly edited volume, we see the problem-solving potential of a mature and committed applied linguistics, and its relevance for addressing the complexities of communication in an age of globalization.” (Jan Blommaert, Professor of Language, Culture and Globalization, Tilburg University, the Netherlands)“An imperative underpinning the modes and modalities of professional communication research is to embrace a societally relevant impact agenda through intervention and influence. The editor and the contributors – committed to ‘responsive’ and ‘responsible’ research with a ‘reflexive’ mentality – rise to the practical and ethical challenges of ‘translational research’ admirably and refreshingly in linking empirically grounded research across diverse settings, domains and methodologies with their lived experiences of consultancy, advocacy and activism.” (Srikant Sarangi, Professor in Humanities and Medicine, Aalborg University, Denmark, Emeritus Professor, Cardiff University,UK) “The positive and practical impact of research in the organisational space is all too often pushed to the margins in scholarly writing. From linguistic consultancies in corporate, political and healthcare institutions to expert advocacy and social media activism, this exciting new collection- including contributions from field-leaders and experienced professionals- demonstrates the treasures to be found at the researcher-practitioner interface.” (Meredith Marra, Professor in Linguistics and Director, Language in the Workplace, Victoria University of Wellington, New Zealand) “A much-needed book that explores the challenges of professional communication in different workplace contexts across the globe. Addressing a range of specific sociocultural problems through professional communication analysis, it offers valuable insights for both researchers and practitioners.” (Helen Spencer-Oatey, University of Warwick, UK)

Demonstrates the practical impact that applied linguistics research can and should have on a range of professional contexts Frames applied linguists and practitioners as mutual partners in professional, institutional and organisational communication Shows how crucial effective professional communication is to societal functions in a highly digitalised, globalised world