_BRINGING PSYCHOLOGICAL RESEARCH TO LIFE_ _Psychology and Life, 20th _edition provides the perfect balance of science and accessibility so that students can understand research and its application to daily life. Richard Gerrig combines classic and cutting-edge research studies with an engaging and student friendly writing style.When paired withthe new Pearson Experiments Tool and MyPsychLab, this new edition truly brings psychological research to life. A BETTER TEACHING AND LEARNING EXPERIENCE This program will provide a better teaching and learning experience - for you and your students. Here's how: * _Personalize Learning_ - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. * _Improve Critical Thinking _- Critical thinking questions integrated throughout the text, and end-of-chapter review materials help readers move from memorizing to applying concepts and building critical thinking skills. * _Engage Students_ - The new design of the 20th edition creates a fresh look while integrating relevant experiments so that students can get "hands on" with psychology. * _Explore Research_ - Richard Gerrig features over ahundred classic and cutting-edgeresearch studies throughout the text, one third of which are new to this edition. * _Support Instructors -_This program provide instructors with unbeatable resources, including state-of-the art Interactive PowerPoints embedded with videos, the New MyPsychLab Video Series, an easy to use Instructor's Manual, a class tested Test Bank with item analysis data, an online test generator (MyTest) and the new MyPsychLab.