Psychology of Consumer Behavior

Innbundet / 1990 / Engelsk

Produktdetaljer

ISBN13
9780898598575
Publisert
1990
Utgiver
Vendor
Lawrence Erlbaum Associates Inc
Aldersnivå
05, 06, UU, UP, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
230
Vekt
567 gr
Høyde
229 mm
Bredde
152 mm
Se alle

Psychology of Consumer Behavior

Innbundet / 1990 / Engelsk
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
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The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
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Contents: Preface. Introduction. Perception. Cognition and Memory. Cognition and Persuasion. Learning. Emotion. Motivation. Intention and Behavior. Behavioral Feedback and Product Life Cycle. The Social Context. The Cultural Context. Sales Interactions. Applications to Nonprofit Settings.
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"...a good foundation for further exploration of the psychology of consumer behavior."-Contemporary Psychology"...the book is richly illustrated with examples....[and its] value...lies in providing an elementary introduction to the area."-European Work and Organizational Psychologist
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Produktdetaljer

ISBN13
9780898598575
Publisert
1990
Utgiver
Vendor
Lawrence Erlbaum Associates Inc
Aldersnivå
05, 06, UU, UP, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
230
Vekt
567 gr
Høyde
229 mm
Bredde
152 mm
Se alle

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