Produktdetaljer
ISBN
9780719060694
Publisert
2002-01-31
Utgiver
Vendor
Manchester University Press
Vekt
345 gr
Høyde
234 mm
Bredde
156 mm
Dybde
13 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240
Forfatter
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy?
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Aeron Davis is the first to offer a general overview of the
rise and impact of professional public relations in Britain, stepping beyond
the status quo of 'spin doctors' and elections by also exploring the public
relations activities of the corporate sector, the City, pressure groups, and
the trade union movement.
Les mer
Part 1 Introductory frameworks: the expansion of public relations and its impact on news production. Part 2 Corporate public relations: corporate public relations and corporate source influence on the national media; city and financial public relations and business news; the Granada take-over of Forte 1995/96. Part 3 Trade union public relations: outsider and resource-poor groups, trade unions and media-source relations; trade union public relations - resistance within news production; the UCW versus post office privatisation 1994.
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Produktdetaljer
ISBN
9780719060694
Publisert
2002-01-31
Utgiver
Vendor
Manchester University Press
Vekt
345 gr
Høyde
234 mm
Bredde
156 mm
Dybde
13 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240
Forfatter