This book will show you how to develop a positive public relations strategy, it will allow you to: understand the operation of local government newspapers and broadcasting effectively handle the national media assess the value of media training and public relations departments assess the value of civic newspapers develop a public relations strategy integrated with your authority's strategic plans and objectives This key text is from theManaging Local Government Series which is published in association with the Institute of Local Government Studies (INLOGOV) at the School of Public Policy, University of Birmingham.
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This text is designed to help local government managers to develop a positive public relations strategy. It aims to help them to prevent the negative press coverage that is sometimes associated with local authorities and it covers all aspects of PR.
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Produktdetaljer

ISBN
9780273625223
Publisert
1997-04-07
Utgiver
Vendor
Financial Times Prentice Hall
Vekt
260 gr
Høyde
233 mm
Bredde
154 mm
Dybde
8 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
164

Forfatter