"An excellent text for encouraging students to think critically about
key public relations issues. Not only does it help students to develop
a deeper appreciation of public relations, it also helps them to
develop valuable learning skills." - Amanda Coady, The Hague
University "A typically excellent piece of work from Jacquie
L′Etang. Critical of every basic concept and provocative to all
students. Ideal for second and final year undergraduates, plus MA
students." - Chris Rushton, Sunderland University "Extending beyond
the usual bounds of insularity, this text is designed to encourage
critical thought in students and improve practice in workplaces. A
refreshing read that is consistently inventive enough to attain both
aims." - David McKie, Waikato Management School "At long last fills a
void in the landscape of text books on public relations theory and
practice... it develops critical thinking skills while exposing
interdisciplinary approaches and providing a very solid foundation for
lively debate and further study - Julia Jahansoozi, University of
Central Lancashire This book introduces students to the key concepts
in Public Relations, with 12 chapters providing clear and careful
explanations of concepts such as: Reputation Risk Impression
management Celebrity Ethics Persuasion and propaganda Emotional and
spiritual dimensions of management Promotional culture and
globalization Drawing on a wide range of interdisciplinary sources,
Jacquie L′Etang also encourages students to think critically about
public relations as an occupation. Student exercises, ′critical
reflections′, vignettes and ′discipline boxes′ help students to
widen their intellectual perspective on the subject, and to really
engage the thinking that has shaped both the discipline and practice
of public relations.
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Produktdetaljer
ISBN
9781446234877
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter