Qualitative content analysis is a powerful method for analyzing large
amounts of qualitative data collected through interviews or focus
groups. It is frequently employed by students, but introductory
textbooks on content analysis have largely focused on the quantitative
version of the method. In one of the first to focus on qualitative
content analysis, Margrit Schreier takes students step-by step
through: - creating a coding frame - segmenting the material - trying
out the coding frame - evaluating the trial coding - carrying out the
main coding - what comes after qualitative content analysis - making
use of software when conducting qualitative content analysis. Each
part of the process is described in detail and research examples are
provided to illustrate each step. Frequently asked questions are
answered, the most important points are summarized, and end of chapter
questions provide an opportunity to revise these points. After reading
the book, students are fully equiped to conduct their own qualitative
content analysis. Designed for upper level undergraduate, MA, PhD
students and researchers across the social sciences, this is essential
reading for all those who want to use qualitative content analysis.
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Produktdetaljer
ISBN
9781446289921
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter