This book offers a complete guide to how organizations can build a
well working radical innovation muscle. The author differentiates
between incremental and radical innovation, focusing on the radical
side, which is where most companies fail. Radical innovation is
breaking with the development pattern of the present value creation
and finding a completely new direction. Tverlid has spent several
decades working deeply into the subject area from various perspectives
in large companies, including Equinor. This book sums up the knowledge
he has gained from this journey in a story-like format, emphasizing
the importance of taking a systematic approach to radical innovation.
It is meant to be a handbook for the generation of radical innovation.
The step-by-step method allows a company to almost organically
reproduce radical concepts while keeping the budget at a really
reasonable level. The effort will remain modest while the effect, on
the contrary, will soon be quite visible throughout the company and
beyond. Although the model is built on a company structure, the basic
radical innovation principles can be valuable for smaller informal
groups and individuals. Steinar Wasa Tverlid holds a PhD on aluminum
extrusion from NTNU and currently leads a Radical Innovation Team at
Equinor.
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Produktdetaljer
ISBN
9788245037555
Publisert
2021
Utgave
1. utgave
Utgiver
Vendor
Fagbokforlaget
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter