When Spanish photographer Ramon Masats began this photo essay in 1955, Pamplona was already a hotspot for artists and writers. It was first popularized by Hemingway's account of Sanfermines, the running of the bulls, in his 1926 novel "The Sun Also Rises". This was the golden age of photojournalism, and Masats, one of the most influential Spanish photographers of the twentieth century, was there. This volume, with text in both English and Spanish, is a reprint of Masats' acclaimed 1958 publication. It introduces nearly 200 dynamic black-and-white photographs - many previously unpublished - of the legendary Pamplona fiesta and its bullfights, plus Hemingway's journalist account of the festival and an essay by contemporary Spanish photographer Chema Conesa.