<p><strong>'Technological change on its own will not bring about sustainable transport. Equally important is the means by which innovative schemes are organised, managed and presented to their targeted markets. This book makes a substantial contribution in demonstrating the means by which technological change and social understanding can work together in moving towards the elusive goal of sustainable mobility.'</strong> - <em>David Bannister</em><br /><br /><strong>'This book is rather unique and valuable, on several levels. The authors are sophisticated and knowledgeable. They provide an informed and strategic view of how new transportation technologies and services are introduced.'</strong> - <em>Dan Sperling, Director and Professor, Institute of Transportation Studies, University of California, Davis</em></p>

<p><strong>'This book makes a substantial contribution in demonstrating the means by which technological change and social understanding can work together in moving towards the elusive goal of sustainable mobility.' -</strong><em>David Bannister</em><br /><strong>'This book is rather unique and valuable, on several levels. The authors are sophisticated and knowledgeable. They provide an informed and strategic view of how new transportation technologies and services are introduced.'</strong> - <em>Dan Sperling, Director and Professor, Institute of Transportation Studies, University of California</em></p>