Today’s profound environmental dynamics render it increasingly
difficult for firms to sustain business models with returns above the
industry average. Business model innovation aims to seize a new
opportunity by crafting the right new business model. It offers firms
a path back to high returns and profitable growth. However, risk
aversion and organizational rigidities may immobilize established
industry players. Martin Trapp employs an explorative multiple-case
study covering large European corporations to identify management
practices. These practices support business unit managers in
successfully realizing business model innovation and, together,
establish a deliberate, strategic-level management approach.
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Produktdetaljer
ISBN
9783658050948
Publisert
2018
Utgiver
Vendor
Springer Gabler
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter