"The Review of Marketing Research" annual series provides current,
state-of-the-art articles by the marketing field's leading researchers
and academicians. In contrast to other research publications in the
field that impose rigid limitations on the length of articles, "RMR"
publishes longer chapters that are not only theoretically rigorous,
but also offer richer detail, including literature reviews,
cutting-edge methodologies, empirical studies, emerging trends,
international developments, guidelines for implementation, and
suggestions for future theory development and testing.Edited by Naresh
K. Malhotra along with a distinguished editorial review board drawn
from the leading figures in marketing research and theory, the annual
"RMR" volumes include approximately 7-8 chapters. Each contribution
undergoes a double-blind review process, and each volume represents an
across-the-board view of the full range of current marketing research
methodologies. No marketing bookshelf or library will be complete
without this annual series.
Les mer
Produktdetaljer
ISBN
9780857247278
Publisert
2018
Utgiver
Vendor
Emerald Group Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter