"The Review of Marketing Research" series provides current,
state-of-the-art articles by the marketing field's leading researchers
and scholars. Unlike other research publications in the field, which
impose major constraint on article length, RMR publishes longer
chapters that are not only theoretically rigorous but also offer
richer detail, including literature reviews, cutting-edge
methodologies, empirical studies, international developments,
guidelines for implementation, and suggestions for future theory
development and testing. "The RMR" series is edited by Naresh K.
Malhotra along with a distinguished editorial review board. Each
contribution undergoes a double-blind review process, and each volume
represents an across-the-board view of the full range of current
marketing research methodologies.
Les mer
Produktdetaljer
ISBN
9780857247285
Publisert
2018
Utgiver
Vendor
Emerald Group Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter