Edited by Naresh K. Malhotra, this volume of Review of Marketing
Research delivers a high powered range of articles from leading
researchers and universities. The issue provides insights of interest
to marketers throughout the discipline. Topics covered include a
critical review on consumer experience and experimental marketing,
designing and pricing digital content products/ services and nation
equity. Authors include senior Chaired professors from such
prestigious institutions as Wharton and Columbia. This volume adds to
the already formidable body of knowledge built up by this highly
respected book series.
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Produktdetaljer
ISBN
9781781907610
Publisert
2017
Utgiver
Vendor
Emerald Group Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter