The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

SECTION 01: Introduction and Background 1. An Overview of Service-Dominant Logic - Robert F. Lusch & Stephen L. Vargo 2. Services in Society and Academic Thought: An Historical Analysis [Reprint] - Stephen L. Vargo & Fred W. Morgan 3. Why Service-Dominant Logic? - Stephen L. Vargo & Kaisa Koskela-Huotari SECTION 02: Value Cocreation 4. Value Cocreation: Conceptualizations, Origins, and Developments - Janet McColl-Kennedy & Lilliemay Cheung 5. Value Cocreation: An Ecosystem Perspective - Pennie Frow & Adrian Payne 6. The Cocreation of Brands - Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka 7. The Contextual Nature of Value and Value Cocreation - Anu Helkkula, Apramey Dube & Eric Arnould SECTION 03: Service Exchange 8. Reframing Exchange: A Service-ecosystems Perspective - Melissa Archpru Akaka & Jennifer Chandler 9. Ethical Foundations for Exchange in Service Ecosystems - Patrick Murphy & Gene Laczniak 10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens - Satoko Suzuki & Yutaka Yamauchi 11. How Service Exchange Drives Market (Re)Formation - Angeline Nariswari SECTION 04: Service Ecosystems 12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy - Irene Ng & Susan Wakenshaw 13. Systems Behavior and Implications for Service-Dominant logic - Philip Godsiff, Roger Maull & Phil Davies 14. The Study of Service: From systems to ecosystems to ecology - Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw 15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective - Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer SECTION 05: Institutions and Institutional Arrangements 16. Institutions and Institutionalization - Michael Kleinaltenkamp 17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective - Ingo Karpen & Michael Kleinaltenkamp 18. Institutional Change in Service Ecosystems - Jaakko Siltaloppi & Heiko Wieland 19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence - Jörg Sydow, Olivier Berthod & Markus Helfen SECTION 06: Resources and Resource Integration 20. Resource Integration: Concepts and Processes - Linda Peters 21. The Sustainability of Service Ecosystems - Helge Löbler 22. Emergence of Novel Resources in Service Ecosystems - Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll 23. Resource Integration Processes: The Dialectic of Presence and Absence - Linda Peters SECTION 07: Actors and Practices 24. Analyzing service processes at the micro level: actors and practices - Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé 25. Untangling the à priori differentiation of service exchanging actors - Daniela Corsaro & Lars-Gunnar Mattson 26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers - Oskar Korkman & Luis Araujo 27. Attending to actors and practices: implications for Service-Dominant logic - Hans Kjellberg SECTION 08: Innovation 28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic - Marja Toivonen & Kyoichi Kijima 29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation - Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka 30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic - Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson 31. A dynamic alternative to linear views on innovation – combining the approaches of practice theory and expansive learning - Cristina Mele & Tiziana Russo-Spena SECTION 09: Midrange Theory 32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory - Rod Brodie & Helge Löbler 33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm - Elina Jaakkola, Jodie Conduit & Julia Fehrer 34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective - Jacqueline Pels & Cristina Mele 35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts - Peter Ekman & Jimmie Röndell SECTION 10: Selected Applications 36. Extending Service-Dominant Logic - outside marketing and inside managerial practice - Kaj Storbacka 37. Extending innovation - from business model innovation to innovation in service ecosystems - Julia Jonas & David Sörhammar 38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa) - Charlotta Windahl & Katarina Wetter-Edman 39. Service-dominant logic, service science and the role of robots as actors - Paul Maglio & Chiehyeon Lim SECTION 11: Reflections and Prospects 40. Toward a Grand View of Service: The Role of Service-Dominant logic - Evert Gummesson 41. Backward and Forward - Stephen L. Vargo

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward.