Service-Dominant Logic presents a major paradigm shift in thinking
about value creation and markets, moving from a ‘goods/product’
logic to a logic that treats the process of service provision as the
basis of all exchange, both commercial and social. This timely
Handbook brings together chapters written by a stellar cast of expert
authors from around the globe, arranged around eleven core themes, to
provide a comprehensive overview of key issues, developments, debates
and potential future directions for this dynamic field of study: Part
1: Introduction and Background Part 2: Value Cocreation Part 3:
Service Exchange Part 4: Service Ecosystems Part 5: Institutions and
Institutional Arrangements Part 6: Resources and Resource
Integration Part 7: Actors and Practices Part 8:
Innovation Part 9: Midrange Theory Part 10: Selected Applications
Part 11: Reflections and Prospects This Handbook is an essential
reference text for scholars, students, consultants and advanced
practitioners across a wide range of business & management practices
and academic disciplines.
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Produktdetaljer
ISBN
9781526455505
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok