Can you handle SUCCESS? With business growth come great things-larger market share, increased revenue, happy shareholders. However, sustaining revenue growth is seldom easy. Sales departments must quickly and seamlessly change sales strategies and tactics to grow sales. Unfortunately, sales departments are often ill-equipped to make the right changes at the right time. At long last, a solution to this common problem is at hand. It's called the Sales Growth Model (TM). Created by David Cichelli and his team at the Alexander Group, a leading sales effectiveness consulting company, the Sales Growth Model explains how to keep sales results improving during all phases of market maturity. In The Sales Growth Imperative, Cichelli uses his game-changing approach to help you anticipate impending challenges and take the right action, enabling the growth to continue- and the sales department to flourish. He shows you the four stages of business growth and illustrates the challenges of each one: STAGE 1: START-UP Growth at an accelerating rate Challenges: adding additional selling capacity STAGE 2: VOLUME GROWTH Growth at a declining rate Challenges: finding new customers, keeping current ones, and launching new products STAGE 3: RE-EVALUATION Little to no growth Challenges: price management and cost reduction STAGE 4: OPTIMIZATION Profitable revenue growth Challenges: new value proposition, reaching new markets, and specialization As growth rates change, new sales solutions are necessary. You need to anticipate and execute your own successful sales strategy accordingly. Don't let growth become an obstacle to success. the culmination of 30 years of experience consulting for such companies as FedEx, Verizon, American Express, HSBC, and Starbucks, the Sales Growth Model is the only way to ensure smooth sailing through the surprisingly troubled waters of success. "David's expertise regarding compensation and sales effectiveness is clearly articulated in The Sales Growth Imperative. This book outlines effective tools that can be used at each stage of your business growth." -Bruce Dahlgren, Senior Vice President, Managed Enterprise Solutions, HP Imaging and Printing Group "Interested in growing your sales? David Cichelli has crafted a comprehensive guide marketing professionals can use to understand and work effectively with their sales teams. . . . If you are in marketing and need to work with your sales force, get this book!" -John L. Graham, Professor of Marketing, The Paul Merage School of Business, University of California, Irvine
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Groundbreaking new approaches for keeping sales departments ahead of the curve during periods of corporate growth
Chapter 1: What Makes a Great Sales Organization; Chapter 2. Why Sales Organizations Fail; Chapter 3. Shopping for Sales Effectiveness Answers; Chapter 4. Sales Growth Model-How Growth Drives Solutions; Chapter 5. Phase I Growth: Start-Up Sales Departments; Chapter 6. Phase II Growth: Volume Growth; Chapter 7. Phase III Growth: Reevaluation; Chapter 8. Phase IV Optimization; Chapter 9. Beyond Growth Phases; Chapter 10. Annual Strategic Sales Management Planning; Chapter 11. Considerations for Sales Leaders; Chapter 12. Summary Observations
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Produktdetaljer

ISBN
9780071739030
Publisert
2010-11-17
Utgiver
Vendor
McGraw-Hill Professional
Vekt
588 gr
Høyde
236 mm
Bredde
163 mm
Dybde
26 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
320

Forfatter

Biographical note

David J. Cichelli is Senior Vice President and sales compensation practice manager of The Alexander Group. He is a frequent speaker on sales effectiveness and sales compensation issues and teaches sales effectiveness for Columbia University's Sales Management Program. Cichelli is the author of Compensating the Sales Force and World at Work's one-day class on sales compensation, and he is a contributing author to Sales and Marketing magazine.