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Sams Teach Yourself Facebook for Business in 10 Minutes Covers Facebook Places, Facebook Deals and Facebook Ads

Smith, Bud E.
Heftet / 2011 / Engelsk

Produktdetaljer

ISBN
9780672335556
Publisert
2011
Utgiver
Vendor
Sams Publishing
Vekt
264 gr
Høyde
210 mm
Bredde
141 mm
Dybde
13 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240

Forfatter
Smith, Bud E.

Biographical note

Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he's not working on technology-related projects.

Sams Teach Yourself Facebook for Business in 10 Minutes Covers Facebook Places, Facebook Deals and Facebook Ads

Smith, Bud E.
Heftet / 2011 / Engelsk
Smith, Bud E.
Heftet / 2011 / Engelsk
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Sams Teach Yourself Facebook (R) for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to profit from Facebook's powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information. 10 minutes is all you need to learn how to...Define your Facebook-centric online business strategy Plan and create your "business-friendly" personal Facebook page Create a Facebook Page, also known as a "fan page," for your business Build your Wall with customer-focused status updates Create more effective Info, Photos, and Discussions tabs Find and install Apps that can help your business Claim and edit your Facebook Places page, and get customers to "check in" Plan, target, write, and design low-cost Facebook Ads that work Promote your Facebook presence and track its impact Offer Facebook Deals that attract new customers Avoid common Facebook business mistakes
Les mer
Introduction 1About This Book 3Who This Book Is For 4What Do I Need to Use This Book? 5Conventions Used in This Book 6Screen Captures 61 Introducing Facebook for Business 9Why Facebook Is So Popular 9Why Your Business Should Be on Facebook 12Comparing Personal and Business Facebook Pages 16Your Personal Facebook Page 16Examining a Facebook Fan Page for Business 19Understanding How a Big Business Uses Facebook 22Summary 232 Setting Up a Business-Friendly Profile Page 25What Makes a Personal Page Business-Friendly? 25Creating a Business-Only "Personal" Page 27Signing Up for Facebook 28Finding Friends 30Editing Your Profile 31Changing Privacy Settings 34Sharing Your Status 39Summary 423 Finding and Installing Apps 43Choosing Apps for Business and Pleasure 43Looking for Facebook Apps 45Summary 524 Choosing Your Facebook Business Strategy 53Leading with Facebook First 53Examining Facebook Business Features 56Your Fan Page 56Your Places Page 58Facebook Deals 59Facebook Ads 61Checking In to a Place 62Pulling It All Together 66Summary 695 Planning Your Fan Page 71Anatomy of a Facebook Page 71Planning Your Fan Page 73Typical Website Tabs 74Freeform Pages Using FBML 76Photos and Video 77Events, Reviews, and Discussion Boards 81Summary 836 Creating Your Fan Page 85Checking if Your Business Name Is in Use 85Why Use a Vanity URL? 86Just What Name Should You Use? 87Checking Out Your Candidates 88Making Your Choice 90Signing Up for Your Page 917 Setting Up Your Business Fan Page 99Creating Core Settings for Your Business Fan Page 99Entering Basic Information 100Adding a Profile Picture 102Adding and Managing Apps 103Changing Mobile Settings and Your URL 105Summary 1098 Expanding and Promoting Your Fan Page 111Waiting to Send Out Invitations 111Building Your Wall through Status Updates 113Text Status Updates 113Photos on Your Wall 115Link Updates 116Video Updates 117Updating the Info Tab 118Managing the Photos Tab 119Start Discussions 122Add Links, Notes, Videos, and Events 123Summary 1249 Claiming Your Places Page 125Understanding How Places Fits In 125Understanding How to Claim Your Place 128Adding Your Place 130Editing Your Place 133Claiming Your Place 134Combining Places and Pages 137Summary 13910 Creating Facebook Deals 141Understanding the Advantages of Facebook Deals 141Finding Out If You Can Offer Facebook Deals 145Thinking Up Deals 146Creating a Deal 150Summary 15311 Planning and Targeting Facebook Ads 155Budgeting for Your Ad Campaign 155Avoiding Wastage 158Creating a Facebook-Friendly Call to Action 160Designing an Ad 161Targeting Your Ads 162Understanding How Facebook Determines a User's Location 164Focusing on Major Types of Targeting 165Minor Types of Targeting 167Summary 16812 Pricing and Creating Your Ad Campaign 169Understanding What You Pay 169Learning Key Advertising Terms 170Creating an Ad 173Summary 18113 Promoting Your Facebook Presence 183Understanding Why Promotion Is Important 183Measuring Your Efforts 185Promoting in the Real World 186Promoting Online and on Facebook 189Promoting All Your Facebook Pieces 192Summary 19314 Tracking the Performance of Your Facebook Presence 195Understanding Why Tracking Is Important 195Understanding Why Facebook Data Is So Accurate 196Touring the Page Overview in Insights 198Drilling Down on Insights about Users 203Daily Active Users Breakdown 204New Likes 205Demographics 206Activity-Page Views and Media Consumption 207Drilling Down on Interactions 209Page Posts 209Page Activity 210Summary 211Index 213
Les mer

Relaterte produkter

Sams Teach Yourself Facebook (R) for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to profit from Facebook's powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information. 10 minutes is all you need to learn how to...Define your Facebook-centric online business strategy Plan and create your "business-friendly" personal Facebook page Create a Facebook Page, also known as a "fan page," for your business Build your Wall with customer-focused status updates Create more effective Info, Photos, and Discussions tabs Find and install Apps that can help your business Claim and edit your Facebook Places page, and get customers to "check in" Plan, target, write, and design low-cost Facebook Ads that work Promote your Facebook presence and track its impact Offer Facebook Deals that attract new customers Avoid common Facebook business mistakes
Les mer
Introduction 1About This Book 3Who This Book Is For 4What Do I Need to Use This Book? 5Conventions Used in This Book 6Screen Captures 61 Introducing Facebook for Business 9Why Facebook Is So Popular 9Why Your Business Should Be on Facebook 12Comparing Personal and Business Facebook Pages 16Your Personal Facebook Page 16Examining a Facebook Fan Page for Business 19Understanding How a Big Business Uses Facebook 22Summary 232 Setting Up a Business-Friendly Profile Page 25What Makes a Personal Page Business-Friendly? 25Creating a Business-Only "Personal" Page 27Signing Up for Facebook 28Finding Friends 30Editing Your Profile 31Changing Privacy Settings 34Sharing Your Status 39Summary 423 Finding and Installing Apps 43Choosing Apps for Business and Pleasure 43Looking for Facebook Apps 45Summary 524 Choosing Your Facebook Business Strategy 53Leading with Facebook First 53Examining Facebook Business Features 56Your Fan Page 56Your Places Page 58Facebook Deals 59Facebook Ads 61Checking In to a Place 62Pulling It All Together 66Summary 695 Planning Your Fan Page 71Anatomy of a Facebook Page 71Planning Your Fan Page 73Typical Website Tabs 74Freeform Pages Using FBML 76Photos and Video 77Events, Reviews, and Discussion Boards 81Summary 836 Creating Your Fan Page 85Checking if Your Business Name Is in Use 85Why Use a Vanity URL? 86Just What Name Should You Use? 87Checking Out Your Candidates 88Making Your Choice 90Signing Up for Your Page 917 Setting Up Your Business Fan Page 99Creating Core Settings for Your Business Fan Page 99Entering Basic Information 100Adding a Profile Picture 102Adding and Managing Apps 103Changing Mobile Settings and Your URL 105Summary 1098 Expanding and Promoting Your Fan Page 111Waiting to Send Out Invitations 111Building Your Wall through Status Updates 113Text Status Updates 113Photos on Your Wall 115Link Updates 116Video Updates 117Updating the Info Tab 118Managing the Photos Tab 119Start Discussions 122Add Links, Notes, Videos, and Events 123Summary 1249 Claiming Your Places Page 125Understanding How Places Fits In 125Understanding How to Claim Your Place 128Adding Your Place 130Editing Your Place 133Claiming Your Place 134Combining Places and Pages 137Summary 13910 Creating Facebook Deals 141Understanding the Advantages of Facebook Deals 141Finding Out If You Can Offer Facebook Deals 145Thinking Up Deals 146Creating a Deal 150Summary 15311 Planning and Targeting Facebook Ads 155Budgeting for Your Ad Campaign 155Avoiding Wastage 158Creating a Facebook-Friendly Call to Action 160Designing an Ad 161Targeting Your Ads 162Understanding How Facebook Determines a User's Location 164Focusing on Major Types of Targeting 165Minor Types of Targeting 167Summary 16812 Pricing and Creating Your Ad Campaign 169Understanding What You Pay 169Learning Key Advertising Terms 170Creating an Ad 173Summary 18113 Promoting Your Facebook Presence 183Understanding Why Promotion Is Important 183Measuring Your Efforts 185Promoting in the Real World 186Promoting Online and on Facebook 189Promoting All Your Facebook Pieces 192Summary 19314 Tracking the Performance of Your Facebook Presence 195Understanding Why Tracking Is Important 195Understanding Why Facebook Data Is So Accurate 196Touring the Page Overview in Insights 198Drilling Down on Insights about Users 203Daily Active Users Breakdown 204New Likes 205Demographics 206Activity-Page Views and Media Consumption 207Drilling Down on Interactions 209Page Posts 209Page Activity 210Summary 211Index 213
Les mer

Produktdetaljer

ISBN
9780672335556
Publisert
2011
Utgiver
Vendor
Sams Publishing
Vekt
264 gr
Høyde
210 mm
Bredde
141 mm
Dybde
13 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240

Forfatter
Smith, Bud E.

Biographical note

Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he's not working on technology-related projects.

Relaterte produkter