What happens when you’ve built a great website or app, but no one
seems to care? How do you get people to stick around long enough to
see how your service might be of value? In Seductive Interaction
Design, speaker and author Stephen P. Anderson takes a fresh approach
to designing sites and interactions based on the stages of seduction.
This beautifully designed book examines what motivates people to act.
Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking
visuals grab our attention? And how do emotions affect judgment and
behavior? PLAYFUL SEDUCTION: How do you create playful engagements
during the moment? Why are serendipity, arousal, rewards, and other
delights critical to a good experience? THE SUBTLE ART OF SEDUCTION:
How do you put people at ease through clear and suggestive language?
What are some subtle ways to influence behavior and get people to move
from intent to action? THE GAME OF SEDUCTION: How do you continue
motivating people long after the first encounter? Are there lessons to
be gained from learning theories or game design? Principles from
psychology are found throughout the book, along with dozens of
examples showing how these techniques have been applied with great
success. In addition, each section includes interviews with
influential web and interaction designers.
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Produktdetaljer
ISBN
9780132118637
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
New Riders PTG
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter