This new edition comes fully updated with new case studies, using
working businesses to connect sales theory to the practical
implications of selling in a modern environment. It also contains the
results from cutting-edge research that differentiates it from most of
its competitors. The book continues to place emphasis on global
aspects of selling and sales management. Topics covered include
technological applications of selling and sales management, ethics of
selling and sales management, systems selling and a comprehensive
coverage of key account management. The full text downloaded to your
computer With eBooks you can: search for key concepts, words and
phrases make highlights and notes as you study share your notes with
friends eBooks are downloaded to your computer and accessible either
offline through the Bookshelf (available as a free download),
available online and also via the iPad and Android apps. Upon
purchase, you'll gain instant access to this eBook. Time limit
The eBooks products do not have an expiry date. You will continue to
access your digital ebook products whilst you have your Bookshelf
installed.
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Produktdetaljer
ISBN
9781292205076
Publisert
2019
Utgave
11. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok