Shortlisted for the BAAL Book Prize 2017
Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.
The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.
Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
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1. Emoji and Writing Systems
Defining Emoji
Writing Systems
Writing as Social Practice
Stylization
Research Method
2. Emoji Uses
Phatic Function
Emotive Function
Standardization
Ambiguity
Culture-Coding
3. Emoji Competence
General Features
The Emoji Code
Core Emoji
Peripheral Emoji
Compression
4. Emoji Semantics
The Thesaurus Effect
Framing
Connotation
Facial Emoji
Blending
The Power of Images
5. Emoji Grammar
Calquing
Conceptualization
Syntactics
Rebus Writing
Overview
6. Emoji Pragmatics
Pragmatic Competence
Salutation
Punctuation
Other Pragmatic Functions
Some Relevant Questions and Findings
7. Emoji Variation
Cross-Cultural Variation
Usage According to Nation
Cultural Coding
Visuality
Adjacency Pair Variation
Cartoon Style Literacy
8. Emoji Spread
Emoji-Only Writing
Emoji Translations
Emoji in Advertising
Effort
9. Universal Languages
Artificial Languages
Blissymbolics
The Emoji Code
10. A Communication Revolution?
The Global Village
Emoji as Trend
The Future of Emoji
References
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The main contributions of Danesi's work are, first, his report on the survey of a hundred eighteen to twenty-two-year-old university students - fifty males and fifty females - along with examples of their text messages.
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Emojis have gone from being niche internet symbols to ubiquitous communicative tools. Marcel Danesi explores what they can teach us about language and the future of communication.
The world's 2 billion smartphone users send over six billion emoticons (in text messages alone) every single day. This book examines and evaluates this phenomenally popular 'language', emoji
Formerly Continuum Advances in Semiotics.
Bloomsbury Advances in Semiotics publishes original works applying semiotic approaches to linguistics and non-verbal productions, social institutions and discourses, embodied cognition and communication, and the new virtual realities of the digital age. It covers topics such as socio-semiotics, evolutionary semiotics, game theory, cultural and literary studies, human-computer interactions, and the challenging new dimensions of human networking afforded by social websites.
Series Editor: Gregory Paschalidis, Aristotle University of Thessaloniki, Greece
Editorial Board
Zuanglin Hu, Peking University, Beijing
Marcel Kinsbourne, New School for Social Research, New York City, USA
Franson Manjali, Jawaharlal Nehru University, India
Mihai Nadin, University of Texas at Dallas, USA
Kay O’Halloran, National University of Singapore, Singapore
Jerzy Pelc, Warsaw University, Poland
Goran Sonesson, Lund University, Sweden
Jef Verschueren, University of Antwerp, Belgium
Anne Wagner, Universite du Littoral Cote d’Opale, France and China University of Political Science and Law, China
Ruth Wodak, Lancaster University, UK
Hiroshi Yoshioka, Kyoto University, Japan
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Produktdetaljer
ISBN
9781474281980
Publisert
2016-11-17
Utgiver
Vendor
Bloomsbury Academic
Vekt
271 gr
Høyde
216 mm
Bredde
138 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
208
Forfatter