Services Marketing and Management provides an in-depth consideration
of how services are conceptualized, designed and managed, creating the
basis for a clear understanding of the multi-dimensional aspects of
services. Unlike many textbooks on services marketing this book puts
services management and delivery in context. Firstly, it explores the
effect of organizational structures, management styles, internal
marketing and management competencies on service management decision
making and implementation. Secondly, Services Marketing and Management
considers detailed examples of not-for-profit and for-profit service
organizations and service delivery. Finally, this text addresses
contemporary issues for services managers and speculates on some of
the challenges for the future of services marketing. This textbook is
designed for postgraduate and MBA students of services management and
services marketing courses as well as undergraduates.
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Produktdetaljer
ISBN
9781446228784
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter