Produktdetaljer
ISBN
9780195667585
Publisert
2004
Utgiver
Vendor
OUP India
Vekt
651 gr
Høyde
241 mm
Bredde
184 mm
Dybde
19 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
452
Forfatter
Biographical note
APTE, GOVIND
This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.
The book provides in-depth coverage of themes unique to the understanding of the subject. Among important topics discussed are: the elements of the marketing mix (people and the physical evidence of a service), the gap between expected and perceived service, customers' role in service delivery, special pricing
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This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.
Les mer
Produktdetaljer
ISBN
9780195667585
Publisert
2004
Utgiver
Vendor
OUP India
Vekt
651 gr
Høyde
241 mm
Bredde
184 mm
Dybde
19 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
452
Forfatter