The shipping industry has an impact on each and every one of us every
day. Ships transport the food we eat, the clothes we wear, the cars we
drive, the materials used to build our homes, and the fuel that heats
them. Yet traditional shipping companies - ones that combine various
aspects of shipping under one organizational roof - are on the
decline. They are gradually being replaced by new, more specialized
companies with more strategic clarity and managerial focus. In
Shipping Strategy Peter Lorange draws on his extensive experience in
the shipping industry to show how companies can adapt to the
fast-moving and volatile world of maritime business by devising
strategies for future success, including specialization and
innovation.
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Produktdetaljer
ISBN
9780511730535
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter