The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
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Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.
'The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature.' Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, University of North Carolina, Chapel Hill
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Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.
Produktdetaljer
ISBN
9781107671355
Publisert
2013-07-09
Utgiver
Vendor
Cambridge University Press
Vekt
440 gr
Høyde
216 mm
Bredde
137 mm
Dybde
15 mm
Aldersnivå
P, U, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
311
Forfatter