The Sign in Theory and Practice is a collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field.This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.
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Preface Opening Remarks What is Semiotics? Marcel Danesi and Donato Santeramo Readings The Birth of Western Semiotics Tzvetan Todorov Logic as Semiotic: The Theory of Signs Charles S. Peirce The Linguistic Sign Ferdinand de Saussure The Whorfian Hypothesis Today Rick Osborn Concepts We Live By George Lakoff and Mark Johnson A.J. Gerimas: An Introduction to His Writings Paul Perron Discursive and Presentational Forms Susanne K. Langer The Postmodern Ethos Stanley J. Grenz A Note on Advertising Culture Marcel Danesi The Dialogical Pleasure of Intertextuality in "The Name of the Rose" Rocco Capozzi The Whole, from an Impossible Vantage Floyd Merrell Closing Remarks Ten Classics in Semiotics Marcel Danesi and Donato Santeramo Follow-up Activities and Questions for Discussion
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Produktdetaljer
ISBN
9781551301112
Publisert
1999-01-01
Utgiver
Vendor
Canadian Scholars
Vekt
378 gr
Høyde
228 mm
Bredde
152 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
290