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Small Business E-Commerce Management

Chaston, Ian
Heftet / 2003 / Engelsk

Produktdetaljer

ISBN
9781403912329
Publisert
2003-08-28
Utgiver
Vendor
Palgrave Macmillan
Vekt
710 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
257

Forfatter
Chaston, Ian

Biographical note

IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

Small Business E-Commerce Management

Chaston, Ian
Heftet / 2003 / Engelsk
Chaston, Ian
Heftet / 2003 / Engelsk
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Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
Les mer
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms.
Les mer
Preface.- Opportunities in an E-Commerce World.- Management Systems and Web Preparedness .- Buyer Behaviour.- Assessing Opportunities and Threats.- E-Commerce Competencies.- E-Market Positioning .- Strategic E-Planning.- E-Product and E-Promotion Management.- E-Pricing and E-Distribution.- Service Marketing.- Web Technology.- Information Management and Systems Automation.- Index.
Les mer
'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management 'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement
Les mer
'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management 'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement
Les mer

Relaterte produkter

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
Les mer
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms.
Les mer
Preface.- Opportunities in an E-Commerce World.- Management Systems and Web Preparedness .- Buyer Behaviour.- Assessing Opportunities and Threats.- E-Commerce Competencies.- E-Market Positioning .- Strategic E-Planning.- E-Product and E-Promotion Management.- E-Pricing and E-Distribution.- Service Marketing.- Web Technology.- Information Management and Systems Automation.- Index.
Les mer
'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management 'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement
Les mer
'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management 'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement
Les mer

Produktdetaljer

ISBN
9781403912329
Publisert
2003-08-28
Utgiver
Vendor
Palgrave Macmillan
Vekt
710 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
257

Forfatter
Chaston, Ian

Biographical note

IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

Relaterte produkter