Use Social and Viral Technologies to Supercharge Your Customer
Service! Use this book to bring true business discipline to your
social media program and align with your organization’s goals. Top
branding and marketing expert Olivier Blanchard brings together new
best practices for strategy, planning, execution, measurement,
analysis, and optimization. You will learn how to define the financial
and nonfinancial business impacts you are aiming for--and achieve
them. Social Media ROI delivers practical solutions for everything
from structuring programs to attracting followers, defining metrics to
managing crises. Whether you are in a startup or a global enterprise,
this book will help you gain more value from every dime you invest in
social media. You’ll learn how to: Align social communications
with broader business goals and functions Plan for effective
performance measurement Establish clarity of vision, purpose, and
execution Implement guidelines and operations for effectively managing
social media Get started by “listening before talking” Integrate
social media into long-term marketing programs, short-term campaigns,
and brand initiatives Use social media to deliver real-time, optimized
customer support Leverage mobility and the “on-the-fly” social
media culture Measure FRY (Frequency, Reach, and Yield) Includes a
foreword by Brian Solis.
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Produktdetaljer
ISBN
9780132678025
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Que Publishing PTG
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter