Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact.

Introduction Cheryl Haslam and Alan Bryman Section I SOCIAL SCIENTISTS 1. If You Want Publicity ... Call an Estate Agent? obert Burgess 2. The Psychologist and the Media: Opportunities, Challenges and Dangers Cary L. Cooper 3. The Sociologist as Media Football: Reminiscences and Preliminary Reflections Eric Dunning 4. Media vs. Reality? Hans J.Eysenck 5. The Research Dissemination Minefield Cheryl Haslam and Alan Bryman 6. Sex and Dinosaurs Helen Haste 7. Pornography's Piggy in the Middle: Pressure Groups, the Media, and Research Dennis Howitt 8. Tales of Expertise and Experience: Sociological Reasoning and Populat Representation Graham Murdock 9. Media Representations of Psychology: Deigrationa nd Popularisation, or Worthy Dissemination of Knowledge? Jane Ussher 10. Contributing to Broadcast News Analysis and Current Affairs Documentaries: Challenges and Pitfalls Paul Wilkinson SECTION II THE MEDIA 11. Productive Partners - the View from Radio Peter Evans 12. Television's Dangerous Liaisons Martin Freeth 13. From Scince to Journalism Oliver Gillie 14. Social Scientists and the Media: An Overview Cheryl Haslam and Alan Bryman