Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media.

Foreword Scott Monty ix Acknowledgments xiii About This Book xv Introduction xvii Chapter One Word of Mouth Goes World of Mouth 1 Chapter Two Social Media = Preventive Behavior 29 Chapter Three Social Media = Braggadocian Behavior 37 Chapter Four What We Can Learn from Politics 50 Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72 Chapter Six Death of Social Schizophrenia 95 Chapter Seven Winners and Losers in a 140-Character World 107 Chapter Eight Next Steps for Companies and the Glass House Generation 149 Chapter Nine Social Media Rolodex and Resources 188 Chapter Ten Social ROI 195 Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210 Chapter Twelve Blogging: What Works 217 Chapter Thirteen 100+ Social Media Tools 226 Chapter Fourteen Making Viral Videos 234 Chapter Fifteen Social Media for B2B 238 Chapter Sixteen Case Studies 243 Chapter Seventeen Social Analytics: Big Data and Beyond 256 Chapter Eighteen Social Organizational Structure 267 Chapter Nineteen FAQs 273 Chapter Twenty Teacher and Company Resources and Exercises 292 Socialnomics Summary 296 Notes 299 About the Author 311 Index 313

Praise for Socialnomics, Second Edition "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling coauthor of Trust Agents "Qualman is to social media what Deming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn: The top ten easiest and most overlooked social media opportunitiesHow to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyondCase studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directlyProper social media training methods for your entire organizationWhat's next on the digital horizon for social While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.