Presents public speaking as a living and dynamic transaction in which the meaning of the message emerges from the relationship between the speaker and the audience. This book offers a significant degree of content related to the classical and contemporary theories of communication studies.

PART ONE. FOUNDATIONS Chapter 1. Practical Speaking Personal Reasons for Developing Speaking Skills Professional Reasons for Developing Speaking Skills Public Reasons for Developing Speaking Skills The Public Speaking Transaction Preview Summary Checking Your Understanding: Exercises and Activities Notes Box 1.1 Self-Assessment: How Much Experience Do You Have Speaking? Chapter 2. Your First Speech First Things First Preparing Your Speech Organizing Your Speech Presenting Your Speech Summary Check Your Understanding: Execises and Activities Notes Box 2.1 Speaking Of: Brainstorming for Topics Box 2.2 In Their Own Words: Speech of Introduction by Jonathan Studebaker Box 2.3 In Their Own Words: Storytelling Speech by Montana Kellmer Chapter 3. Managing Speech Anxiety Physical Arousal and Speech Anxiety The Psychology of Arousal and Performance Roots: Why Some People Are More Anxious Than Others Stage One: Managing Anxiety Before You Speak Stage Two: Managing Anxiety During Your Speech Summary Check Your Understanding: Execises and Activities Notes Box 3.1 Self-Assessment: How Anxious Are You About Public Speaking? Box 3.2 Speaking Of: Thumbs Up/Thumbs Down Box 3.3 Self-Assessment: What Are the Sources of Your Speech Anxiety? CHAPTER 4. Ethical Speaking Basic Ethical Questions Ethical Norms for Public Speakers Special Issues for Speakers Ethical Norms for Listeners Summary Check Your Understanding: Exercises and Activities Notes Box 4.1 CONSIDERING DIVERSITY Culture and Credit Box 4.2 SELF-ASSESSMENT When Is It Acceptable to Lie? Box 4.3 SPEAKING OF ... Codes of Conduct for Public Speaking PART TWO. Between Audience and Speaker CHAPTER 5. Listening Everyday Importance of Listening The Nature of Listening Misconceptions About Listening Obstacles to Listening Goals of Listening Listening to the Audience Techniques to Improve Your Listening Skills Summary Check Your Understanding: Exercises and Activities Notes Box 5.1 CONSIDERING DIVERSITY Listening in High- and Low-Context Cultures Box 5. 2 SELF-ASSESSMENT How Well Do You Listen Box 5. 3 SPEAKING OF ... Handling the Q&A CHAPTER 6. Adapting to Your Audience The Rhetorical Situation The Audience Learning About Your Audience Summary Check Your Understanding: Exercises and Activities Notes Box 6.1 IN THEIR OWN WORDS Mary Fisher Speaks Out on AIDS Box 6.2 IN THEIR OWN WORDS Carolyn McCarthy's Journey Box 6.3 CONSIDERING DIVERSITY Between Two Cultures: Tomoko Mukawa Box 6.4 SELF-ASSESSMENT How Collectivistic or Individualistic Are You? PART THREE. Putting Theory Into Practice CHAPTER 7. Researching Your Message Focusing on The Audience, Topic, and Specific Purpose Researching Your Speech Interviews Using Your Research Summary Check Your Understanding: Exercises and Activities Notes Box 7.1 CONSIDERING DIVERSITY Cultures on the Web Box 7.2 SPEAKING OF ... The Importance of Interviewing: Professor Rick Rigsby CHAPTER 8. Supporting Your Message Claims Grounds Warrants Summary Check Your Understanding: Exercises and Activities Notes Box 8.1 SPEAKING OF... Statistics CHAPTER 9. Organizing Your Message Focusing on the Audience Organizing the Body of the Speech Introducing the Speech Concluding the Speech Preparing the Formal Outline Preparing Speaker's Notes Summary Check Your Understanding: Exercises and Activities Notes Box 9.1 SPEAKING OF ... Organizational Patterns Box 9.2 IN THEIR OWN WORDS Sample Speech Outline: Accident or Suicide: Driving Without a Seatbelt by Karen Shirk CHAPTER 10. Language: Making Verbal Sense of Your Message Word Power Language and Audience Diversity Using Language Effectively Managing Language Final Words of Caution Summary Check Your Understanding: Exercises and Activities Notes Box 10.1 IN THEIR OWN WORDS "We, the People": Barbara Jordan Box 10.2 CONSIDERING DIVERSITY How Does Language Marginalize People? CHAPTER 11. Delivery: Engaging Your Audience Focusing Your Delivery on Your Audience Your Voice Nonverbal Characteristics of Delivery Delivery and the Nonverbal Communication System Making the Most of Nonverbal Behavior in Delivery Taking a Proactive Approach Summary Check Your Understanding: Exercises and Activities Notes Box 11.1 SPEAKING OF ... "The Dole Stroll" by Dr. Nichola D. Gutgold Box 11.2 SPEAKING OF ... Seating Arrangements CHAPTER 12. Using Media in Your Speech Presentational Media The Need for Effective Presentational Media The Functional Nature of Presentational Media Criteria for Selecting the Right Medium Choosing the Right Medium Poster Boards, Overheads and PowerPoint Rules for the Road Summary Check Your Understanding: Exercises and Activities Notes Box 12.1 SPEAKING OF ... Murphy's Law Revisited Box 12.2 SPEAKING OF ... PowerPoint Poisoning Box 12.3 IN THEIF OWN WORDS ... Go Sun Smart by Shelly Lee PART FOUR. Contexts for Public Speaking CHAPTER 13. Informative Speaking Focusing on Your Audience: Adapting to Different Styles of Learning Informative Speaking and Audience Analysis Message Keys of Effective Informative Speaking Putting Theory Into Practice Informative Speaking Throughout the Lifespan Summary Check Your Understanding: Exercises and Activities Notes Box 13.1 IN THEIR OWN WORDS Sample Informative Speech Outline:Epidermolysis Bullosa by Kelsey Kinnard Box 13.2 IN THEIR OWN WORDS Sample Informative Speech Outline: Fencing by Evan N. Mironov CHAPTER 14. Persuasive Speaking The Process of Persuasion Information Processing and Persuasive Messages: The Elaboration Likelihood Model Persuasive Speaking in Practice Constructing a Persuasive Message: Strategic Guidelines Peripheral Cues to Persuasion Rules for the Road Summary Check Your Understanding: Exercises and Activities Notes Box 14.1 SPEAKING OF ... Does Drug Education Really Work? Box 14.2 SELF-ASSESSMENT VALS Market Research and Persuasion Box 14.3 SELF-ASSESSMENT How Similar or Dissimilar Are You and Your Audience? Box 14.4 CONSIDERING DIVERSITY Culture and Persuasion box 14.5 IN THEIR OWN WORDS Sample Persuasive Speech Outline: Tattoos v. Mehndi by Mary Schoenthaler CHAPTER 15. Thinking and Speaking Critically Critical Thinking and Public Speaking The Toulmin Model of Argument Fallacies Associated With Grounds Fallacies Associated With Claims Fallacies Associated With Warrants and Backing Fallacies Associated With Qualifiers Fallacies Associated With Rebuttals The Non Sequitur: An Argument That Does Not Follow Summary Check Your Understanding: Exercises and Activities Notes Box 15.1 IN THEIR OWN WORDS Sample Persuasive Message: Mandatory Drug Testing by Miranda Welsh Box 15.2 IN THEIR OWN WORDS Sample Persuasive Message: The War on Drugs by David Sanders Box 15.3 SPEAKING OF ... Defects of Reasoning: The Fallacies CHAPTER 16. Speaking Across the Life Span Reframing: Speaking as Storytelling Impromptu Speeches: Speaking Without Advance Notice Speaking on Special Occasions Leading and Participating in Small Groups Speaking on Television Summary Check Your Understanding: Exercises and Activities Notes Box 16.1 SPEAKING OF ... The Wedding Toast Box 16.2 SPEAKING OF ... Writing Humor by: Russ Woody Box 16.3 SPEAKING OF ... Chatting It Up on TV: Paul Burnham Finney Appendix A. Guide to Source Citations American Psychological Association (APA) Style Modern Language Association (MLA) Style Appendix B. Public Speeches Remarks Before the Republican National Convention, by Mary Fisher Remarks Before the Democratic National Convention, by Carolyn McCarthy Eulogy for Crew of Space Shuttle Challenger by Ronald Reagan Eulogy for Crew of Space Shuttle Columbia by George W. Bush Glossary Credits Index