Recognizing and emphasizing business and sociocultural influences,
this is a timely and unique examination of public relations in the
sport industry. Along with providing a broad and well-researched
theoretical foundation, L’Etang embeds throughout the text relevant
examples and strategic applications of Sports PR in practice. - Paul
M. Pedersen, Indiana University "A cleverly integrated and dynamic
text, Sports Public Relations offers incisive PR guidance for
navigating sport’s vast industrial scale, intractable social impact,
turbulent political arena, and insatiable entertainment appetite. This
cutting-edge text tackles the sport mediascape with originality and
poise, ensuring it will quickly become a must-read for any PR-savvy
sport marketer." - Aaron Smith, RMIT University Sport is one of the
world′s major businesses but it is also entertainment, celebrity,
fandom and social cohesion, forming a central aspect of culture and
communication. Public relations is part of the process at all levels,
whether handling major sponsorship and media rights deals, events,
promoting stars or increasing participation. This book: Explains how
PR issues arise for sport and sports business and how PR approaches
and thinking may be used to solve them. Shows how and when the sports
industry needs PR experts. Explores the connection between strategy
and communication as they apply to sport and PR. Teaches students
strategic and critical thinking essential for PR work. Sports Public
Relations is an essential guide for students in PR, sport studies,
sport marketing and sport communication.
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Produktdetaljer
ISBN
9781446292778
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Sage Publications Ltd (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter