A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale * General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS *In the pivot-or-perish networked world of 21st century business, this is mission critical reading * Reid Hoffman, cofounder of LinkedIn *The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow * Beth Comstock, Vice Chair, GE *A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned * Brad D. Smith, Chairman and CEO, Intuit *A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention * Seth Godin, author of LINCHPIN *Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. * Financial Times on THE LEAN STARTUP *If you don't read this before creating your startup, you're very likely reinventing the wheel and wasting precious time * Forbes on THE LEAN STARTUP *The Lean Startup provides a great inside look at how the tech industry approaches building products and businesses' * Sheryl Sandberg on THE LEAN STARTUP *